Sustainability

At Venroy, we believe in making clothes to be worn often and kept for years. Our approach begins with considered design, quality materials and a commitment to continually improving the way our products are made.

Rather than designing around short-lived trends, we focus on enduring pieces that can become part of an everyday wardrobe, season after season.

Natural Fibres

90% of our products are made using natural fibres.

Linen, cotton, silk and wool form the foundation of our collections, selected for their natural properties, quality and longevity. Where synthetic fibres are necessary for performance, particularly in swimwear, we use recycled alternatives wherever possible.

Our approach to materials continues to evolve as we look for the best balance of quality, performance and reduced environmental impact.

Product Strategy

We design with longevity in mind, focusing on pieces that extend beyond a single season or trend.

Core styles return and evolve across collections, while more seasonal pieces are produced in considered quantities. By maintaining close control over production and responding to demand, we aim to minimise excess inventory and unnecessary waste.

We also take a considered approach to discounting, with the aim of selling product for its intended value rather than relying on continual promotion to drive consumption.

Retail Model

In 2015, Venroy transitioned away from wholesale, bringing our retail model in-house.

Selling directly allows us greater oversight of the product journey, from fabric and yarn selection through to manufacturing, retail and the client experience. It also gives us greater visibility over demand, helping us make more informed decisions about how much we produce.

Price Point

In eliminating wholesale, Venroy has been able to reduce price points. Our mark up is determined by three factors:

1. Paying our suppliers fairly 
2. Paying our employees fairly 
3. Building a sustainable, long-term business

Dedicated Manufacturing

Since 2015, Venroy has worked with its own dedicated dedicated manufacturing partner, which currently manufactures approximately 30–40% of our product.

This long-term relationship gives us greater visibility and control over manufacturing, from workmanship and quality standards to working conditions and production processes.

Alongside our broader manufacturing partners, we continue to look for opportunities to reduce waste, improve efficiency and make considered choices throughout the production process.

Best,
The Venroy team.